Wednesday, April 13, 2011

Madeleine McCann trademark... to become CODE Madeleine Microchip?

McCanns: Madeleine McCann - Trade Mark No. 2456061?, 12 April 2011

McCanns: Madeleine McCann - Trade Mark No. 2456061? Day Trading (German)

Published: 2011/04/12

Perhaps one of the most bizarre aspects of the case of missing Madeleine McCann is that, within days of her disappearance, her parents submitted a trade mark application on her behalf.

Trade marks are typically used to protect commercial property rights, so that, in this bizarre case, it seems that not only was Madeleine perceived as a missing daughter, but also as a future commercial concern, the rights of which were required, to protect the commercial interests of Team McCann.

 In a way, it's easy to see why Madeleine's image attracted substantial sums for the interested parties.

Personally the thought of a 'trade mark' for a missing child sounds pretty sick to say the least, and brings a certain disgust at the whole question of her loss.

But what is your opinion

Is it customary to mark a missing child this way?

Was the McCanns' child an exception, whose name needed to be trade marked in the circumstances? Source:

Note: It should be pointed out that the trade mark relates specifically to the activities of the 'Madeleine's Fund: Leaving No Stone Unturned' company and not Madeleine McCann herself.

Case details for Trade Mark 2456061 Intellectual Property Office

'Madeleine's Fund: Leaving No Stone Unturned' trade mark, 18 May 2007

Mark text: Madeleine's Fund: Leaving No Stone Unturned


Status: Registered
Classes: 09, 16, 36, 41

Relevant dates

Filing date: 18 May 2007
Next renewal date: 18 May 2017
Registration date: 22 February 2008

List of goods or services

Class 09: Downloadable internet publications

Class 16: Printed matter

Class 36: Charitable fundraising; charitable and non-charitable services relating to the provision of assistance to families and others affected by missing children.

Class 41: Non-downloadable internet publications